TOKYO GAME SHOW
Tokyo Game Show is one of the world’s largest video game conventions, held annually in Japan. It showcases the latest from top AAA studios and indie developers, featuring game demos, hardware reveals, and major industry announcements. Open to both professionals and the public, TGS draws hundreds of thousands of attendees—including press, influencers, and passionate gamers from around the globe. For Discord, this event represented a critical opportunity to deepen its brand presence in the APAC region. Japan is Discord’s fourth-largest market by monthly active users and its fastest-growing region on social media year-over-year—making TGS a strategic moment to connect with the gaming community and reinforce Discord’s role as the best place to play together.
Welcome to Discordopolis
Discordopolis is the vibrant capital of the Nation of Gaming—a cyberpunk-inspired city that blends our new brand aesthetic with the energy of futuristic Tokyo. Neon lights, glowing signs, and tech-filled streets create a world that feels both familiar and fresh, echoing the visual styles of games like Cyberpunk 2077, GhostRunner, and Stray.
This concept taps into the bold purples and pinks of our updated brand visuals, layered with cyberpunk motifs—large screens, neons, and exclusive merchandise inspired by gaming culture and the futuristic spirit of Tokyo. Like the cities in the games we love, Discordopolis represents a connected future where players, creators, and communities thrive together.
Exclusive Merch for Discord at Tokyo Game Show
We designed a limited-edition line of merchandise for our Tokyo Game Show booth, drawing inspiration from gaming culture and Japanese aesthetics. Highlights included a Kaiju-themed take on our beloved mascot Wumpus and collectible accessories that blended Discord’s playful identity with bold visual cues from anime, cyberpunk, and Tokyo street culture. The result was a unique, culturally resonant collection that generated excitement among fans and elevated our presence on the show floor.
“Wumpus Unmasked” – Surprise Showdown at TGS
To kick off Tokyo Game Show, we created an unforgettable moment for influencers and creators during the vendor days at our Discordopolis booth. Invited to go head-to-head with Wumpus in a one-on-one Street Fighter 6 match, our guests were in for a surprise: Wumpus wasn’t just good—Wumpus was unstoppable.
What they didn’t know was that behind the Wumpus mask was none other than Daigo “The Beast” Umehara—a legendary figure in esports and a Guinness World Record-holding six-time EVO champion.
The stunt culminated in a dramatic reveal, capturing genuine reactions, post-match disbelief, and one-of-a-kind meet-and-greets with a gaming icon. The result: unforgettable content and a viral-worthy moment that bridged Discord’s playful personality with deep reverence for gaming culture.
